As autumn settles over central Scotland, the Perthshire property market presents a picture of quiet confidence. Prices remain well above the national average, buyers are active, and the region’s enduring appeal, its landscapes, schools, and connectivity, continues to draw discerning movers from across Scotland and beyond. Here, we look at two distinct but complementary markets: Perth city and the premium village of Auchterarder.
Perth the city market
Perth remains one of Scotland’s most compelling city markets. According to the UK House Price Index (16 September 2026, ONS), the average house price in Perth & Kinross stood at £229,180 in July 2026, some 17% above Scotland’s average of £196,000. For a city of Perth’s character, cultural offer and transport links, that premium feels well earned.
Prices have softened marginally, down 1.4% year on year, which, in the context of a market that has outperformed Scotland broadly, represents less a cause for concern and more a moment of calibration. For buyers who have been watching from the sidelines, that measured softening creates a genuine window. Sellers, meanwhile, can take confidence from the fact that Perth continues to trade well above the national average, with solid demand from young families, professionals and those relocating from Edinburgh and Glasgow.
The breadth of Perth’s housing stock is part of its appeal. Georgian and Victorian villas line the residential streets of the north and west; tenement flats offer well priced entry points into the city; and newer developments on Perth’s outer edges cater to those seeking modern specification within easy reach of the centre. It is a market with something for almost every buyer.
Auchterarder a market apart
Eighteen miles south west of Perth, Auchterarder occupies a different position entirely. With an average sold price of £348,023 (Rightmove / Registers of Scotland, to September 2026), it sits approximately 52% above the Scottish average and significantly above the Perth & Kinross figure, a premium that reflects both the quality of its housing stock and the extraordinary draw of its setting.
The Gleneagles effect is real and enduring. Proximity to the hotel, its three championship golf courses, and the wider estate lends Auchterarder a cachet that few Scottish towns can match. Add the A9 corridor, Edinburgh is under an hour, and it becomes easy to understand why the village consistently attracts buyers seeking space, quality and accessibility in equal measure.
The character of stock here is distinctive: substantial stone built townhouses along the high street, handsome detached family homes in quiet residential streets, and countryside properties on the town’s edge with views across Strathearn. Demand is driven by Edinburgh and Glasgow relocators, those trading up from Perth itself, and a consistent thread of international buyers drawn by Gleneagles and the broader appeal of Perthshire. Supply, as ever in Auchterarder, is limited, which continues to underpin values.
Whether you are considering a move to Perth or Auchterarder, or looking to sell in either market, we would be glad to share our perspective. Speak to the team at Laurieston Forbes, we know these markets intimately, and we are here to help you move with confidence.
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